Originally named My Kids Clothing, we were born in the Spring of 2017, and inspired by our very own Master G, we bring together a boutique selection of trendy and practical childrenswear and gifts that lets kids be kids.

Master G was two in the Spring of 2017. At the time, I struggled to find him the right clothes that would wash well and stay in one piece, whatever Master G would throw at them. Yes, I wanted practical, toddler-proof options, but I wanted them to be unique and bright too. Most of all, as a busy mum, I wanted one easy, online place where I could browse from home for brands I loved.

I was over the moon when I went online and found so many cute, high-quality items that we didn’t have access to in New Zealand stores. So, in June 2017, I started ordering clothing, and by September that year, our first website was up and running.

Every child should feel comfortable, happy and confident in the clothes they wear - that’s our number one philosophy.

That means we believe clothes should give kids the freedom to express themselves, play, discover and explore. To reach those special milestones, to ride without stabilisers on their bike, to leap into messy play without a second thought, to run to their friends without fear, to jump in those muddy puddles and climb those trees. And they should be made especially for babies and kids, because it’s the time of their lives when they can truly rock cute designs, vibrant colours and fun prints.

(And, let’s be honest, our kids’ clothes should be made for busy parents too – we’re the ones washing them and crossing our fingers that the paint/grass/mud stains come out.)

During the height of the pandemic in 2020, like many stores in New Zealand, we faced challenging times with receiving stock. Many of our clothing suppliers faced delays with their seasonal drops. We made the decision to pivot slightly and started offering our Giftware collection. Initially starting with books, we have significantly expanded this range over the last few years. So much so that by early 2022 with approximately half our store being giftware, we officially changed our name to include 'gifts'. Thus beginning the journey as My Kids Clothing and Gifts!

Happy shopping!

From our family to yours, we hope you love the brands we have chosen for your children as much as we do.

Michaela...xxx